Think of it as a frequent flyer program for music.
What if you flew business class on an airline, but everyone boarded at the same time? Everyone on the plane received the same food and beverages. If you had entered your email beforehand, you got WiFi. But you earned no miles. Had no status. Received no rewards for your loyalty.
Would you fly them again?
This is how we see the fan-artist relationship working today. 2% of fans account for 18% of streams and over 50% of merch sales (according to Spotify). They are also 9× more likely to push music recommendations on friends, family, co-workers, and even the postman. Yet artists throw stuff up on social media for mass consumption. Maybe some create a Discord with a bit more added on, or you can sign up for email and SMS to occasionally snag a presale.
But is that the best we can do?
At OpeningSong, we believe every action a fan makes in devotion to an artist can now be tracked. The artist gets 100% visibility so they can clearly identify who those 2% are. Engage with them. Reward them. This builds the ultimate fan loyalty — to retain and grow your superfan community.
What if you are a new band with just a few followers? That is totally cool. Now you can actually track who is with you at the beginning, so when you are headlining festivals in the future, you can go back and do something special for those who carried you through those lonely early days playing to half-empty bars.
There is a place for everyone. It is completely free. If you don't love it, you can delete your space. There is literally no risk. Sign up now and we can guarantee you two fans will follow you anywhere.
— Dave and Emma, Co-Founders, OpeningSong